AI receptionist and 24/7 call answering.Nobody gets the voicemail.
It answers every call, books straight into your calendar, and passes the ones that need a human to a human.
CallerHi, do you do MOTs? My car’s due next week.
NovrexWe do. I can book you in now. Thursday 8:30am or Friday 11am?
CallerThursday works.
NovrexBooked. Confirmation is on its way, and I’ll send a reminder the day before.
An example call, scripted the way we script yours. The booking, the confirmation and the reminder are the parts we actually build.
The job you win is the call you answer.
You cannot answer with your hands full
Under a car, on a roof, mid-cut or mid-service. The phone rings, it goes to voicemail, and the caller rings the next name on the list before you have wiped your hands.
Voicemail is where enquiries go to die
Most people will not leave one. They have a job they want doing today and a search results page still open on the phone in their hand.
Evenings and weekends are dead air
A large share of enquiries for home and trade services arrive outside working hours, when the person finally sits down. If nothing answers then, the lead is gone by Monday.
A receptionist is a big fixed cost
Hiring for phone cover is a salary plus employer costs, holiday and sick cover, for a role that is quiet for large parts of the day and absent for the rest of it.
A receptionist that does not sleep, and knows the difference between a job and a nuisance.
An AI receptionist picks up your phone line and your web enquiries, holds a normal conversation, and does the four things a good receptionist does: works out what the caller wants, answers the questions it can, books the appointment if there is one to book, and escalates to you when a human is genuinely needed.
The gap it fills is well documented. Harvard Business Review audited 2,241 companies and found only 37% responded to a new lead within an hour, and 23% never responded at all. Meanwhile the UK cost picture has moved sharply: a full-time receptionist runs roughly £22,000 to £28,000 a year in salary alone, and a shared human answering service typically sits in the £150 to £400 a month range, while voice AI for a small business generally lands between £25 and £80 a month depending on volume and what it is asked to do.
The reason we build these rather than resell one is that the answering is the easy part. The value is in what happens after the call: the booking landing in the right calendar with the right job length, the deposit link going out, the follow-up firing if nobody confirms, and the whole thing writing back to wherever you actually keep your customers. That is the same automation layer we already run for Knight Automotive and Epic Barber, with a voice on the front of it.
It is not a replacement for you. It is a replacement for voicemail.
The calls that do not need you.
Each of these is a trigger and an action, configured against how your business actually books work. Anything outside the script goes to a human rather than being guessed at.
Against the alternatives.
Voicemail, or a shared answering service
- Most callers hang up rather than leave a message
- A shared service takes a message, it cannot see your diary
- Priced per call or per minute, so a busy month costs you more
- Knows nothing about your prices, your patch or your job types
- Out of hours is either unavailable or charged at a premium
- Nothing writes back to your CRM, so follow-up is still manual
An AI receptionist wired into your systems
- Every call answered, so the caller never has to decide whether to leave a message
- Books directly into your live calendar with the right job length
- Flat monthly cost that does not spike when you have a good month
- Answers from your own pricing, coverage and service information
- Identical at 9pm on a Sunday as at 9am on a Tuesday
- Writes the enquiry, the booking and the transcript into your CRM automatically
Set up properly, not switched on and abandoned.
Voice and script build
We write what it says and how it says it, in your language, then test it against the calls you actually get rather than a generic template.
Calendar and booking integration
Wired into the diary you already use, with real job durations, travel time and the slots you genuinely want filled.
Escalation rules
You decide what it handles and what reaches you immediately. Anything outside the script goes to a human instead of being improvised.
CRM and follow-up
Every call logged with a transcript, written into your CRM, with the nurture and reminder sequences that turn a booking into an attended job.
Number and channel setup
Your existing number kept and forwarded, plus the same flow on web forms and WhatsApp so response time does not depend on the channel.
Tuning after launch
We review real transcripts in the first weeks and fix what it gets wrong. An AI receptionist nobody tunes is the one that embarrasses you.
What you should expect.
A garage that stopped answering the phone all day.
Before you ask.
Will callers know it is not a person?
Some will, some will not, and we do not think you should try to hide it. The version that works tells callers plainly that it is an assistant that can book them in, and offers a human for anything else. Callers care far more about being answered at all than about who answered, and pretending otherwise is the thing that damages trust.
What happens if it does not understand someone?
It hands over rather than guesses. You set the escalation rules, so anything outside the script, anything urgent, and anything above a value you choose goes to a human with the context already captured. A confident wrong answer is the one failure mode that actually costs you a customer, so the system is built to avoid it.
Can it book into my existing calendar?
Yes, that is the point of building it rather than buying a generic one. It checks live availability in the diary you already use, understands how long each job type takes, respects travel time between jobs, and only offers the slots you actually want filled. The booking is confirmed before the caller hangs up.
How much does an AI receptionist cost in the UK?
The software layer for a small business typically sits between £25 and £80 a month depending on call volume and what it is asked to do. For comparison, a full-time receptionist is roughly £22,000 to £28,000 a year in salary alone, and a shared human answering service usually runs £150 to £400 a month. Our build fee on top covers the script, the integrations and the tuning, and we quote it on the call.
Do I have to change my phone number?
No. You keep the number you have and it forwards, so anything already printed on a van, a card or a Google listing keeps working exactly as it does now. You can also point only your out-of-hours or overflow calls at it to start, and widen from there once you have listened to a few weeks of real transcripts.
What is an AI receptionist?
It is software that answers your phone and your web enquiries, holds a natural conversation, and completes the routine work a receptionist does: identifying what the caller needs, answering questions from your own information, booking appointments against your live calendar, filtering spam, and escalating anything that genuinely needs a person. Unlike an answering service it can see your diary, so it books rather than just taking a message.
Let's build
something loud.
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