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Service 01 — Performance Media

Ad spend that comes back as pipeline.

Google, Meta and LinkedIn, run as one acquisition system. Every pound tracked from the first click to the closed deal, not to a dashboard full of impressions.

Every pound tracked from click to closed deal
The problem

Busy dashboards. Quiet bank account.

You're buying clicks, not customers

Spend goes up, CTR looks healthy, but you can't trace a single pound to revenue. Impressions and clicks don't pay salaries.

Every channel runs in its own silo

Google optimises to its metric, Meta to another, LinkedIn to a third. Nothing is wired to the same pipeline, so nothing compounds.

Leads come in, then leak out

Traffic lands on a generic page with no follow-up behind it. The spend works for a second and the lead is gone for good.

Channels we run

Every platform your buyers actually use.

We pick channels by where your demand lives and how your buyers decide, then run them as one system instead of three disconnected accounts.

Search · PMax · Demand Gen

Google

Capture the buyers already searching. High-intent search, Performance Max and shopping, structured for qualified leads instead of cheap clicks.

Facebook & Instagram

Meta

Create demand and retarget it. Paid social built around tested creative and audiences that map to your real buyer, not a lookalike guess.

ABM for B2B

LinkedIn

Reach the accounts and job titles that actually buy. Account-based targeting for considered, higher-value B2B pipeline.

What's included

The full acquisition stack.

01

Full-funnel campaign architecture

Awareness, consideration and conversion mapped to one pipeline.

02

Creative testing & ad production

A steady pipeline of angles, hooks and formats, tested against spend.

03

Conversion & server-side tracking

Accurate attribution so you know what truly drove revenue.

04

Audience & retargeting strategy

Cold, warm and retargeting layers that move people toward a decision.

05

Landing page alignment

Ad message matched to the page, so paid traffic actually converts.

06

Budget pacing & weekly reallocation

Spend shifted toward what works, away from what doesn't, every week.

07

Transparent reporting

Pipeline, cost per qualified lead and ROAS. The same numbers we see.

08

Strategic account management

One point of contact who owns the outcome, not just the ad account.

What to expect

How the first 90 days run.

Paid is a compounding system, not a switch. Here is the realistic shape of an engagement.

Week 1–2

Audit & setup

Account audit, tracking and attribution rebuilt, funnel and offer mapped, first campaigns structured.

Week 3–6

Launch & learn

Campaigns live, creative and audience testing in motion, early signal gathered and acted on.

Month 2

Optimise

Cut the losers, scale the winners, tighten targeting and bids around what converts.

Month 3+

Compound

Reallocate budget toward proven pipeline, expand channels and scale spend with confidence.

The outcome

Spend you can trust.

Predictable, trackable lead flow
Spend tied to pipeline, not impressions
Clear ROAS visibility across every channel
Lower cost per qualified lead over time
Full-funnel
Tracked from first click to closed deal
Pipeline-first
Optimised to revenue, not vanity metrics
Always-on
A senior media buyer on your account every week
Proof

Built to be measured.

A Novrex client storefront build
Google · Meta · LinkedIn

Spend judged on pipeline, not clicks

Every account runs on rebuilt server-side tracking and full-funnel structure, so paid spend is measured against pipeline and cost per qualified lead, not vanity metrics. We publish paid results only once they're live and independently verified. In the meantime, see the work we already stand behind.

See more
Questions

Paid acquisition, answered.

How much ad budget do I need to start?

It depends on your market and goals, which we map on the audit call. As a rule we want enough budget to gather real signal quickly. We'll be honest if paid isn't the right first move for your stage.

Which platforms will you run?

Only the ones where your buyers are. For high-intent demand that's usually Google. For demand creation and retargeting, Meta. For considered B2B, LinkedIn. We run them as one system, not three silos.

How do you track what actually converts?

We rebuild conversion and server-side tracking so attribution survives privacy changes, then report on pipeline and cost per qualified lead, not vanity clicks.

How soon will I see results?

Early signal usually appears in the first few weeks. Meaningful, optimised performance compounds over the first two to three months as the system learns.

Do you handle the creative too?

Yes. Ad creative is the biggest lever in paid today, so we run a continuous testing pipeline of hooks, angles and formats.

Ready when you are

Let's build
something loud.

Book a free, no-pressure call. You'll leave with a clear view of the highest-impact move for your growth, whether we work together or not.

Book Your Free Audit