Knight Automotive
From word-of-mouth only to a workshop that books itself online.
Numbers we can stand behind.
The challenge.
Knight Automotive had a solid reputation with existing customers, but no online presence to speak of. No website worth visiting, no way to book online, and zero visibility in local search. They were relying entirely on drive-by traffic and word-of-mouth while new customers were going to Halfords and Kwik Fit because those are the names that show up when you search.
The customers were already searching. We just made sure Knight was what they found, then made booking a single tap.”
What we did.
We built the visibility and the booking system a modern garage needs. The goal was to intercept the "MOT near me" searches that were going to the chains and turn Knight into the obvious local choice.
- 01
Service-Focused Website
Built a clean, fast website structured around their core services: MOTs, full servicing, brake repairs, diagnostics. Each service page was optimised to rank locally and convert visitors into bookings.
- 02
Local SEO
Targeted "MOT near me", "car service Surrey", "brake repair". Built citation consistency across directories and a content strategy around common service questions people actually search for.
- 03
Online Booking System
Replaced the phone-only booking with an online system that lets customers book MOTs, services, and repairs directly. Reduced no-shows with automated reminders.
- 04
Customer Retention System
Built automated service reminders via email and SMS. MOT due dates, annual service follow-ups, and seasonal checks. Turns one-time visitors into repeat customers without the team lifting a finger.
“The online booking changed everything. We used to spend half the day on the phone. Now customers book themselves in and we just focus on the work.”
Where it landed.
Bookings up by nearly half, online bookings more than doubled, and a retention system that quietly brings customers back every year.
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Knight's?
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