RGS Carpentry
Fully booked 6 weeks out with higher-value projects.
Numbers we can stand behind.
The challenge.
RGS Carpentry was getting all their work through word-of-mouth and the odd Facebook post. No website, no online presence at all, and an inconsistent pipeline. Some months were packed, others were dead. The jobs they did get were often price-shoppers, not the bespoke kitchen and fitted furniture clients they wanted.
What we actually did.
Not a campaign. A connected system, where every piece makes the next one work harder.
Portfolio Website
Built a conversion-focused site around their best project photos. Clear service pages, a quote request form, and a portfolio that sells the quality of the work before the first phone call.
Local SEO
Optimised the site for "carpenter near me", "bespoke joinery surrey", "fitted wardrobes". Built citation consistency across local directories and trade listing sites.
Before/After Content
Created a system for capturing before-and-after shots on every job. These fed the website portfolio and Instagram. Each completed job became marketing for the next one.
Quote Process Redesign
Replaced the "call for a quote" approach with a structured enquiry form that pre-qualifies leads. Filters out tyre-kickers and surfaces serious clients with real budgets.
I used to chase work. Now I'm turning it down. The website alone has paid for itself ten times over. I'm getting the exact kind of jobs I actually want to do.
Want results like
RGS's?
Book a free growth audit. We'll map exactly where you're leaking revenue and send back a plan to fix it, whether we work together or not.