RGS Carpentry
A portfolio site that turned a word-of-mouth trade into a waitlist.
Numbers we can stand behind.
The challenge.
RGS Carpentry was getting all their work through word-of-mouth and the odd Facebook post. No website, no online presence at all, and an inconsistent pipeline. Some months were packed, others were dead. The jobs they did get were often price-shoppers, not the bespoke kitchen and fitted furniture clients they wanted.
Bespoke joinery sells on proof. We put the best of the work where the right clients could find it.”
What we did.
We built the online proof a bespoke maker needs. The job was to move RGS off the feast-and-famine of referrals by showing the quality up front and filtering for the clients who actually value it.
- 01
Portfolio Website
Built a conversion-focused site around their best project photos. Clear service pages, a quote request form, and a portfolio that sells the quality of the work before the first phone call.
- 02
Local SEO
Optimised the site for "carpenter near me", "bespoke joinery surrey", "fitted wardrobes". Built citation consistency across local directories and trade listing sites.
- 03
Before/After Content
Created a system for capturing before-and-after shots on every job. These fed the website portfolio and Instagram. Each completed job became marketing for the next one.
- 04
Quote Process Redesign
Replaced the "call for a quote" approach with a structured enquiry form that pre-qualifies leads. Filters out tyre-kickers and surfaces serious clients with real budgets.
“I used to chase work. Now I'm turning it down. The website alone has paid for itself ten times over. I'm getting the exact kind of jobs I actually want to do.”
Where it landed.
Enquiries up more than fourfold, average project value more than doubled, and a diary booked weeks ahead with the work they actually want.
Want results like
RGS's?
Book a free growth audit. We'll map exactly where you're leaking revenue and send back a plan to fix it, whether we work together or not.