HubDub Campers
Turning a niche craft into a waitlist of high-ticket builds.
The live site we designed and built. Open hubdubcampers.co.uk in a new tab ↗︎
Numbers we can stand behind.
The challenge.
HubDub build made-to-order campervans that start north of thirty thousand pounds, but their online presence was a single social page and the odd marketplace listing. A five-figure, made-to-measure product is a trust sale, and there was nowhere online that did the craftsmanship justice. Enquiries were sporadic, often from people with a caravan budget, and every quiet month meant an idle workshop.
A five-figure product is a trust sale. The site had to earn that trust in the first ten seconds.”
What we did.
We treated the site like a showroom, not a brochure. The whole build was engineered around one job: making a serious buyer feel the quality before they ever picked up the phone, then making it effortless for that buyer to start a real conversation.
- 01
A cinematic website build
A full design and build structured around their best conversions, with a journey that walks a buyer from layout to finish to enquiry. Fast, tactile, and built to sell a premium product.
- 02
Photography and film direction
We art-directed a shoot that captured the detail that justifies the price: the joinery, the upholstery, the finish. Those assets now carry the site, the Google profile and the social feed.
- 03
High-intent local SEO
We targeted the searches a ready buyer actually makes, like "campervan conversions surrey" and "vw camper conversion near me", and rebuilt the Google Business Profile to own the map.
- 04
A qualifying enquiry flow
A structured enquiry and deposit journey that pre-qualifies budget and spec, so the workshop only speaks to buyers who are genuinely ready to commission a build.
“The site does the selling before I even speak to anyone. People turn up already sold on the quality and ready to talk numbers. We went from hoping the phone would ring to booking builds months ahead.”
Where it landed.
Six months in, the workshop is booked months ahead with higher-value commissions and almost no time wasted on unqualified leads.
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