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Case study · Cleaning Services

Epic Cleaners

A trust-first booking engine across twelve Surrey towns.

Guildford, Surrey3 MonthsCleaning Services
+173%
Booked Cleans40 → 109 jobs per month
The growth, measured

Numbers we can stand behind.

+173%
Booked Cleans
40 → 109 jobs per month
+240%
Organic Traffic
320 → 1,090 monthly visitors
31
First-Page Keywords
Across twelve Surrey towns
4.9★
Verified Rating
From completed, reviewed jobs
Where they started

The challenge.

Epic Cleaners did brilliant work but competed in a market where most people search, book, and never think about it again. They relied on leaflets and word of mouth, had no way to take a booking online, and were invisible in local search next to national franchises with big ad budgets. Good cleaners, quiet phone.

In cleaning, the sale is trust and speed. Everything on the site had to earn both, fast.

The approach

What we did.

We built the thing the national brands could not: a genuinely trustworthy local booking experience. The site had to answer the two questions every customer has, "can I trust these people in my home" and "how fast can I book", before they bounced to the next result.

  1. 01

    A conversion-first website

    A clean, reassuring site that leads with vetting, insurance and real reviews, then makes booking a clean feel as easy as ordering a takeaway.

  2. 02

    Local SEO across twelve towns

    Dedicated location pages and citation consistency so Epic Cleaners rank for "end of tenancy cleaning guildford" and its neighbours, not just their home postcode.

  3. 03

    An instant quote and booking flow

    A postcode-and-details flow that returns a price and a booking on the spot, with automated reminders that cut no-shows.

  4. 04

    A review engine

    An automated request that turns every finished job into a fresh five-star review, which feeds the rankings and the trust in a loop.

The website actually books jobs for us now. People find us, get a price in seconds, and we turn up. We have gone from chasing leaflet drops to turning down work in the busy weeks.
OwnerEpic Cleaners
The outcome

Where it landed.

Bookings nearly tripled, the site now ranks across twelve towns, and the diary fills without a single leaflet.

+173% Booked Cleans
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