Cardr
We ran the whole playbook on our own product, from brand to Apple Wallet engine.
The live site we designed and built. Open cardr.co in a new tab ↗︎
Numbers we can stand behind.
The challenge.
Cardr is the case study we run on ourselves. Paper business cards get binned, and every digital alternative asks you to download an app before you have even met. We wanted to prove our own thesis: that a beautifully engineered product plus a real growth system beats spend. So we built one from nothing and grew it.
Cardr is the receipt. We ran our own playbook on our own product and grew it past twelve thousand users with zero ad spend.”
What we did.
We treated Cardr like a client with an unlimited appetite for craft. Brand, product, engineering and the marketing site were built as one system, with growth loops baked into the product itself rather than bolted on afterwards.
- 01
Brand and product design
The full identity and product UI, designed to feel native to Apple Wallet and premium enough that people want to hand it over.
- 02
The Apple Wallet pass engine
A living wallet pass we engineered end to end, that updates itself and needs no app, which is where the zero-friction sign-up comes from.
- 03
Growth loops inside the product
Mutual contact exchange means every share is an invitation, so the product markets itself with each introduction.
- 04
A marketing site that converts
A fast, clear site that turns a curious visitor into an active card in a single tap, then gets out of the way.
“Cardr is how we prove the system works before we ever ask a client to trust it. We designed it, built it, shipped it, and grew it past twelve thousand users with no ad budget. It is the receipt for everything we sell.”
Where it landed.
A product built from nothing to nearly thirteen thousand active users, growing every month on the strength of the product and the system, not the ad budget.
Want results like
Cardr's?
Book a free growth audit. We'll map exactly where you're leaking revenue and send back a plan to fix it, whether we work together or not.